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Digital colour printing is a relatively new technology that allows
short and ultra short printing runs to be conducted in a cost
effective manner. Digital printers do not require the printing
plates that are used in traditional lithographic printing. Instead,
a digital file is submitted to the print machine and a high quality,
full colour print copy is produced.
The benefits of digital colour printing are reshaping the
printing industry. With digital colour printing,
organisations don’t have to try to get the masses to respond to a
widely broadcast, single, generic, watered-down message. Now, it’s
possible to create multiple, specific, targeted messages that are
geared to each audience member’s tastes and interests. In other
words, digital printing can make sure the message conforms to the
audience, without forcing the audience to conform to the message.
The benefit for us is that digital colour printing allows us to
produce high quality, personalised books that are unique to your
child. Both the story and the personalised text prove that your
child is most definitely the Star of the Story.
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